Free shipping over £30 · UK made · no filler-led blends
Capsules had a limit
So we moved the dose into powder.
The useful amount of many ingredients is simply too bulky for a neat little capsule. Powder lets us give you the real serving, without asking you to swallow a handful every day.
Why powder
Same idea. Better format.
We moved bulky, science-led doses into powder because the amounts worth taking do not always fit neatly into capsules.
The science is in grams, not token doses.
Some ingredients are not micro-dose ingredients. Plant sterols sit in the 1.5-3g daily range in cholesterol guidance, and magnesium glycinate becomes bulky once you work back from elemental magnesium.
Plant sterolsHeart UK and BDA both put the useful daily amount around 1.5-3g. That is grams, not a sprinkle.
Mag glycinate300mg elemental magnesium means roughly 2.1g magnesium glycinate powder, because pure magnesium glycinate is only about 14% magnesium by weight.
High-street capsules make the dose fit the shell.
That is the problem with capsule-first thinking. The serving has to look neat on the front of the pack, so the formula is often squeezed, blended, or dressed up as a big-sounding number.
Plant sterolsWhen H&B sells sterols at 2,000mg, it proves our point: serious servings can be too big for a pretty little capsule routine.
MagnesiumNutrition Geeks lists 1-2 capsules for its 3-in-1 magnesium. H&B lists 250mg elemental magnesium from 1,250mg bisglycinate. Those are capsule-friendly servings, not proof that the format is best.
Five capsules is where powder starts making sense.
A size 00 capsule holds about 0.95ml. With many dense supplement powders filling around 0.4-0.5g per capsule, a 2.1g magnesium glycinate serving is about five capsules before you have taken anything else.
2.1g magnesium glycinate divided by roughly 0.4-0.5g per capsule is about 5 capsules. We would rather give you the dose plainly, as powder.
Real scoop counts, not guesswork.
Checked 22 Jun 2026
3scoops
Take 3 level scoops daily, mixed into food or water, preferably in the morning or early afternoon.
Rhodiola Rosea · 1,500mg extract per serving · 45mg salidrosides
3level scoops
Rhodiola, Lion's Mane
Rhodiola, Lion's Mane
2level scoops
Milk Thistle, Lungwort, Griffonia, Silica
Milk Thistle, Lungwort, Griffonia, Silica
1scoop
Zinc, Valerian, Slippery Elm, Spirulina, Chlorella
Zinc, Valerian, Slippery Elm, Spirulina, Chlorella
The point of powder is not pretending every product is identical. The format lets each ingredient use the serving it actually needs.
The practical bit
One format for full servings.
Powder lets the dose breathe. A full serving can be one scoop, two scoops, or three scoops depending on the ingredient. That is the point.
We do not need every product to pretend it is the same size. If Rhodiola needs three level scoops, the routine should say that clearly. If Zinc needs one, it should say that too.
The point is simple: the ingredient decides the serving, not the capsule shell.
Powder range
Built around the serving.
Different ingredients need different serving sizes. Powder lets that be clear instead of hidden inside a handful of capsules.
3
Morning routine
Rhodiola Rosea
3 level scoops · 1,500mg extract per serving
2
With a meal
Milk Thistle
2 level scoops · 800mg silymarin
2
Before bed
Griffonia 5-HTP
2 level scoops · evening routine
1
Simple daily mix
Zinc Gluconate
1 level scoop · 25mg elemental zinc
FAQs
Clean, not complicated.
Does powder mean every product is one scoop?
No. The scoop count depends on the ingredient and serving size. The current powder directions include one-scoop, two-scoop and three-scoop products.
Why not just make bigger capsules?
Capsules still have a physical limit, and bigger capsules are harder to swallow. Once a serving gets bulky, powder is the cleaner format.
Is powder less convenient?
It is a different routine, but it is more flexible. You can mix it into water, juice, smoothies or food, and the serving can match the ingredient properly.
Are you saying capsules are always bad?
No. Capsules can still make sense for some strong, bitter or low-volume ingredients. For bulky formulas, powder is simply the more honest format.
Sources
Where the numbers come from.
The capsule maths is an estimate because powder density changes by ingredient, but the direction is clear: gram-level servings quickly become a handful of capsules.
- Heart UK and British Dietetic Association: plant sterols/stanols are typically discussed around 1.5-3g per day for cholesterol support.
- EFSA Journal 2012;10(5):2693: scientific opinion on plant sterol/stanol dose ranges and LDL-cholesterol lowering.
- NIH Office of Dietary Supplements and PubChem: magnesium intake context and magnesium glycinate molecular weight. The 14% elemental-magnesium figure comes from magnesium's mass versus magnesium glycinate's molecular weight.
- Capsuline capsule size chart: a size 00 capsule is about 0.95ml. Actual fill weight depends on powder density.
- H&B Cholestaguard Plant Sterols, H&B Magnesium Bisglycinate, and Nutrition Geeks supplement directions: competitor examples checked for serving-size comparisons.
Shop SuperDosed
Choose the format that fits the dose.
Powders made for clear servings, simple routines and fewer capsule compromises.
